In order for the best digital marketing agency, first, we must understand “what is digital marketing”, “will digital marketing benefit your business” and answer fully the question “how do I get more leads for my business?” – which should be the purpose of any marketing.
What is a Digital Marketing Agency?
The dictionary definition of Digital marketing is the marketing of products or services using digital technologies, mainly on the internet, but also including mobile phones, display advertising, and any other digital medium. So easy to summarise in one sentence, yet it can be a complicated process to obtain right and to make sure that all your digital marketing is working together, much less silo activities. This is where the expertise and experience of the very best digital marketing agencies can be hugely beneficial.
Traditional advertising, newspapers and paper directories, such as Yellow Pages, are increasingly less effective for businesses. Whilst a few years ago people would go to a computer to search for something or service, nowadays folks are connected to the internet all day, every day and “live online”. Looking for information, a product or service is as quick and simple as searching on a laptop or computer at work or picking right up their mobile telephone or tablet. Digital marketing focuses on getting your information, services and products in front of people if they are looking online. The best digital agencies understand the buying procedure for your services and products and ensure that your information is prominent to the potential customer at the correct time. In the digital marketing world, the various stages of the buying process i.e. research, consideration and purchase are called “micro-moments” and the most effective digital marketing agency will show the relevant information, goods and services at the targeted time in the buying process.
Whilst some digital marketing agencies may also create and manage traditional advertising or business marketing, such as for example newspaper advertising, specialist digital marketing agencies will concentrate on online marketing instead of “marketing companies” who commonly concentrate on TV, radio and print marketing.
Regardless if your business is business-to-business (B2B) or business-to-consumer (B2C), digital marketing could be a fast, often instant, and reliable way of getting leads into your business and driving up revenue. The very best digital marketing agencies will manage all the digital advertising based on return on investment (ROI) ensuring the leads generated are in a cost that makes business sense and increases profit levels. Digital marketing will benefit your business and answers the question “how do you have more leads for my business”?
Digital marketing, sometimes known as website marketing, can be broken down into a amount of important features and services:
Search engine optimisation, mostly abbreviated to “SEO”, may be the process of getting your website found on search engines like Google when people create a search relevant to your business, services or products.
Regardless if your site is e-Commerce or selling services it’ll drive leads and sales into your business if it is found for the keyphrases people use (also known as “keywords”) to look for them in Google.
SEO requires experience and knowledge of how Google reads your website. What messages and information you want Google to learn for a webpage or website and knowing where to place that information so se’s can find it. A good SEO company will have a proven history of ranking websites saturated in the search results.
SEO works best once the proven ways of obtaining rankings are applied together with latest trends which are driving traffic. A good example of here is the “near me” phenomenon, which has seen a 150% growth within the last 12 months, where cellular phone users are adding “near me” to their search query i.e. “SEO Company near me”. Okinawa flat belly tonic These customers want to buy and buy from the local service or product supplier.
Although SEO could be a stand-alone service, it is most effective when combined with PPC, social media marketing and reputation marketing. SEO can be the cornerstone of effective PPC, social media and reputation management campaigns.