What is really a hashtag anyway?

A hashtag is defined as a good word or phrase preceded by a hash sign ‘#’. It is most commonly used on social media marketing sites to link messages or content to the precise word or phrase identified by the hashtag. Hashtags make it possible to group messages or posts from the hashtag. The energy of a hashtag is in the ability to search for the hashtag also to generate a set of messages or posts which contain the hashtag.

Why use a hashtag?

From a marketing prospective the application of hashtags will:

Increase your promotional reach
Amplify your brand or company awareness
Focus your message on your target market
Boost the likelihood of people finding your content
Improve your search engine optimisation results
How can you work with a hashtag?

You first need to determine the objective of your marketing message and identify who you’re targeting with the content. When you have defined these requirements, now consider the following types of uses for hashtags;

Company or Branding – that is normally unique to your company or product brands. Likewise, you can also create this kind of hashtag together with your company’s slogan or brand tagline.

Several simple rules for any kind of hashtag is KISS – keep it simple and short. A good example could be #EzineArticles for an organization name or #BetterMarketingResults for a tagline. Remember no spaces between words in a hashtag.

Campaign or Promotional – select a unique phrase that best defines your promotional campaign for memory retention purposes. Your chosen hashtag must support the promotional campaign and must be used in all your marketing messages during the promotional campaign.

먹튀해시태그 You must engage making use of your hashtag and encourage your market to likewise use the hashtag in their own communications and posts. Telstra’s #?ThanksThursdays and Air New Zealand’s #NoLagToLondon are examples for campaign or promotional hashtags.

Informational or Content – generally the use of these kind of hashtags aren’t unique to your organization but refer to words or phrases which are normally used by your target audience in searching the web for content related to your business.

Business to business (B2B) oriented examples are #SEOTips and #ContentMarketing. Consumer focused businesses will utilise lifestyle oriented hashtags like #fitness and #fashionista.

Event or Activities – common usage are for business events like conferences, exhibitions or seminars while community gatherings or celebrations also attract the application of hashtags. #CeBIT2014 was recently used by CeBIT Australia’s IT Conference with #AdobeSummit used at the Adobe Digital Marketing Summit.

Geographic or Location – for a geographically based business targeting local clientele or perhaps a larger corporation with various geographic locations the application of geographic or location hashtags is quite relevant in focusing their messages with potential customers within these geographic locations of the business enterprise.

Your success in getting #BetterMarketingResults by using hashtags will derive from keeping these hashtags simple, an easy task to remember and relevant to your target market. In addition, making sure you utilize the hashtags in your marketing messages and promotional content while at the same time encouraging and engaging with your recipients using your hashtags.

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