I’ve looked through a huge selection of band websites, from the professional sites created by high-tech designers to the free sites you’ll find at MySpace or Facebook. Out of this research, I’ve learned a few simple techniques to designing a website that serves its purpose. You can find two purposes to every band website: first, to market your band; and second, to market your CDs or digital downloads. If your site does any less, you’re selling yourself short. So let’s get started doing 12 hot tips on ways to turn your website into a money maker.
1. KIS. Keep it simple. Websites should not be flashy. You can try to impress people with killer graphics and dazzling animation, but all you are doing is limiting the quantity of fans who will visit your site. I can’t tell you how many times I stopped trying to surf a website that opened up with some fancy FLASH or gave you a blank page with a pop-up. That’s favored by the Major Labels, but more surfers find it necessary to use pop-up stoppers because way too many people use pop-ups to provide SPAM.
2. Use consistent navigation. It doesn’t ultimately matter where you put your navigation bar, but be consistent. Stick it at the side or the surface of the page and give it quick and easy access. Also realize that search engines need clear and easy paths if they’re going to navigate your website, and internet search engine traffic is something every website should try to gain.
3. Know your market. You can’t be all things to all or any people, so focus on a niche. In the event that you play death metal music, cater each page compared to that style of music. Submit your website to those websites that link to that market. Exchange links with bands in your market.
4. Include your contact information. Just like with regular press kits, your website should be packed full of contact information for the band, including a booking contact number, a mailing address, fax number when possible, and an email address. Nothing is more frustrating than having to search a website merely to find the owner’s email address. Post your contact info in the bottom of every page of one’s site, along with your email. Offer the option to send from a form AND a hot linked email easily entirely on your pages.
5. Keep graphics to reasonable size. I have high-speed internet access, but the vast majority of the world does not. Most of those who don’t, don’t want to wait two minutes for the graphics to load. Optimize your graphics so that they are under 30k, and your visitors will be even happier with your band when they reach the music and information in an acceptable amount of time.
6. Add a newsletter. Unless you have a newsletter, you’re selling yourself short. Many people don’t buy immediately. They wait until the time is right. Encourage these potential customers to join up by offering incentives like free MP3s, discounts on a CD, free ringtones or notification of upcoming gigs. Send out your newsletter regularly to get your visitors excited about learning more about YOU. Use RSS feeds to easily enable subscription to your latest news.
7. Regularly Add content. People need a reason to come back to visit you, or they may forget about you. Include regular news updates on your own site, a journal, chat room, or discussion board. Create a sense of community which means that your visitors will want to keep coming back again and again.
8. Get a domain name. I understand you don’t desire to spend a lot of money on an internet site, but a domain name is vital for any professional band, and you could purchase one as for less than $10 per year nowadays.
9. Use META Tags. It appears that increasing numbers of people are forgetting to use META tags on their web pages. Despite the fact that se’s no more weigh them heavily within their algorithms, they’re still used to find out how well your website will rank.
10. Make it an easy task to accept payment. Unless http://mp3paw.io you take credit cards on your own website, you are losing sales! You may still find a lot of great methods to accept payment through bank cards. Paypal, for example, allows you to setup a simple customizable store on your website, and on top of that they only have a very minuscule piece of the sale. Customers need not have a Paypal account to order.
11. Content, Content, Content. If you’ve gone to any marketing websites, you will have heard how important relevant content is for the website. This remains as important now as it as ever was. Good content on your own website will sell your music products. This may mean streaming or downloadable MP3s, articles about your look of music, reviews of bands playing your style of music, or great ad copy which will sell your products. Great content is why is a great website. When there is information or resources which are useful, you will develop repeat visitors. This will ultimately result in more sales.
12. Add a Links page. Many websites require you to add a reciprocal link from your own website in order to be added to theirs. Be sure you setup a links page to trade links with other websites.